Delivering a global social transformation for Panasonic
As part of their global digital transformation project, Panasonic required a detailed strategy to determine the best channel mix and hierarchy, as well as the type of content for each.
We created bespoke Pan-European playbooks across multiple key product categories, devising their organic, paid and influencer strategy for success on social.
Through conducting in-depth audience and cultural research we were able to identify and harness the long-term cultural and behavioural shifts influencing the categories, enabling Panasonic to truly connect with their audiences on social.
503.7%
Community Growth
24.6%
ER per impression
40.5%
Increase in engagement on organic social
2M
Engagements 2023
8.4M
Impressions 2023
LET'S WORK TOGETHER
LET'S WORK TOGETHER