Reaching Gen-Z with influencers for Sharpie
Sharpie wanted to reach a Gen-Z audience in a new way, so asked us to devise a social campaign to run over their busiest time – back to school.
We made this a truly social campaign by combining a strong creative concept, the power of influencers and a platform-native execution to let their markers shine and create a high performing campaign with #SharpieMadeMeDoIt.
The collaboration authentically connected the Sharpie brand with Gen Z’s creative communities, increasing the brand’s relevance during a crucial purchase period.